Treasured Sunrise Acres, since late April a solely goat-sourced dairy after selling its Jersey cows, is growing its revenue — from milk and from a non-GMO feed grain venture.
The Parma, Idaho, business sells goat milk and its own formulation of feed. Milk and feed segments continue to grow strongly, largely on consumers’ increased interest in healthy foods, owner Debra Jantzi said.
“The grain business was started last year, in the summer, and after we sold the cows, we had time to devote to it,” she said. “So it started really expanding.”
The feed mix is consumed by the goats on-site or sold to small-scale owners of animals and chickens, and to breeders. The business is building a larger grain mixer.
Annual revenue from goat milk increased each year since the business was certified to sell raw milk in 2010, Jantzi said. “And we are seeing a huge expansion in goat-milk demand.”
More consumers buy goat milk for health reasons lately, including some who are allergic to cattle dairy, she said. “It is a very broad customer base that buys goat milk in Idaho.”
Jantzi and her nine children founded Treasured Sunrise Acres. Expansion has been a consistent theme.
Before they sold about eight Jersey milking cows and seven replacement heifers earlier this year, they were raising additional replacement goats. Recently they have been grazing 158 goats. In mid-September, with kidding in full swing — the business sells some of its baby goats — headcount was around 170.
Treasured Sunrise has plenty of room to expand the goat herd and will do so as demand warrants, Jantzi said. The business offers raw and pasteurized goat milk.
The Jantzis started the business on a leased Fruitland site of six acres but soon moved to 53 irrigated acres off U.S. 95 in Parma. There, they increased the barn’s square footage by around 50 percent, adding milk processing and storage areas as well as an office. Outside, they added pasture, fencing and other improvements.
Jantzi took out two USDA Farm Service Agency loans, one for the property purchase and the other for improvements. Financing totaled $300,000.
“We wanted to grow and could not on our own,” she said in an FSA news release. “This family-owned dairy has provided my children a lifestyle where they can be together, develop their skills and have fun. The operation is fluid, constantly changing and adapting.”